News & Info

This year too, with 40 thousand attendees, the MIDO Eyewear Show confirmed itself as the most important event in the eyewear world. More than 1,200 exhibitors from 160 countries around the world: from Asia to the United States and Europe with Italy the indisputable protagonist. With its turnover of 5.5 billion euros, Italy confirms itself as the largest high-end eyewear exporter in the world. MIDO was also an opportunity to show the new eyewear trends for 2024 which has just begun.

Sunglasses are not only essential for protecting our eyes from the harmful effects of the sun's rays, but they are now a symbol of style , class and elegance .
They are one of the few accessories truly capable of showing the world our personality and, on some occasions, our wealth.
As in the case of Chopard which created the most expensive glasses in the world , for an exclusive and, obviously, wealthy clientele.

Are sunglasses really necessary in winter?
The cold season doesn't always reserve gray and rainy days for us. When the sun shines, glare can be very annoying and UV rays are always present, indeed, in certain contexts they are more intense than in summer, as happens for example on snow. Lenses of adequate size should also be preferred to prevent too much light from reaching the eyes from above or laterally and to protect them from wind and dust .

Inaugurated in December and open until 11 August 2024 at the Armani Silos in Milan, the exhibition brings together around two hundred and fifty shots that tell the story of around thirty years of fruitful and uninterrupted collaboration between the designer Giorgio Armani and the photographer Aldo Fallai.
The exhibition spans the decades with great freedom, to tell the story of today.
The photos, deliberately represented without any chronological order, are a snapshot that captures moments of timeless style .

The birth of Nike as told by its founder Phil Knight is a surprising story, in its humility and sincerity.
A story that completely differs from our vision of the world of start-ups , made up of easy, crazy and visionary starts.
No miracle, no replicable formula but difficult growth often hindered by organisational, supply and economic problems, with often approximate but always innovative solutions.

Tom Ford is known for his fashion creations, for his often extravagant exploits, but also for his films, where his passion for design has left an indelible mark. His brand is closely linked to sunglasses , the first line signed with his name for which he has always been a testimonial. Always in balance between classicism and innovation, its models also enter into the personal style of the designer who often showed them off on red carpets and in photo shoots, combined with his impeccable outfits.

Twenty-five years have passed since the first episode of Sex and the City , the iconic series of the late nineties, chosen as an alternative showcase by fashion houses.
Among the most popular outfits in the series, the creations of Jimmy Choo , one of the most famous fashion designers in the world, also appear .
His creations, characterized by a glamorous and sophisticated style, range from shoes to handbags, but do not leave out essential accessories for the "look" such as sunglasses .

There are many theories on the origin of the "discount day", now widespread throughout the world.
Black Friday sales have even become an index used by analysts to forecast Christmas sales.
From the single Friday, the discount period extended to a whole week or even more, and was joined by Cyber ​​Monday , dedicated to technology, and the most recent and still little-known in Italy Gray Thursady .  

When sunlight reflects on large flat surfaces, such as snow, sand or asphalt, it generally causes an annoying glare effect which prevents the correct perception of objects and colours, and which can also be dangerous in certain situations, for example for those who are driving.
Polarized lenses are made with a special filter that blocks horizontally reflected rays , preserving correct vision and avoiding tiring your eyesight

The material a frame is made of can affect your perception of comfort when wearing glasses.
Based on your specific usage needs, you can identify the most suitable solution for you among the wide range of metal or plastic products.
From the most technological materials such as titanium and carbon fiber , to the creativity allowed by acetate which, not everyone knows, can be a completely eco-sustainable material.

Sunglasses , in addition to their aesthetic function, have the fundamental task of protecting the eyes from sun damage , in particular that caused by ultraviolet (UV) rays of sunlight. Original glasses with CE certification guarantee adequate protection against UVA and UVB rays, while it is always risky to use counterfeit products of dubious origin.
Contrary to what you might think, darker lenses do not necessarily offer greater protection .