MIDO 2024: the global eyewear event

Written by Mr. Shades

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Posted on February 08 2024

This year too, with 40 thousand attendees, the MIDO Eyewear Show confirmed itself as the most important event for the eyewear industry. The international eyewear fair occupied 7 pavilions of the Rho Fiera exhibition area, with more than 1,200 exhibitors from 160 countries around the world: from Asia to the United States and naturally to Europe with Italy the undisputed protagonist.

The success of the event is due not only to the great interest in the world of eyewear, but also to the great push of social channels which generated over 2,000,000 impressions. A demonstration of how much operators consider it increasingly strategic to combine in-person participation with virtual activity and online sales.

MIDO is also culture, contamination, discussion on the future of the sector, presentation of new trends and eyewear fashion in a stimulating environment full of beauty, design and passion.

Made in Italy was the undisputed protagonist. The Italian supply chain proves ready to support the challenges of the new year with the solidity and professionalism of the sector's operators. This is demonstrated by the results for the year 2023. Italian eyewear closed the year 2023 with revenues of 5.52 billion euros, up 8.4% compared to the previous year. Italy confirms itself as the leading exporter of high-end eyewear and, in general, on a global level.

“We can all excel, each according to our own talents and MIDO has always looked for new ways to become a collector of excellence” this is what President Giovanni Vitaloni declared in his opening speech.

And it is the excellence of eyewear that Mr Shades Shop presents in its proposals, always with particular attention to convenience and price. Discover all the new products that are added to our assortment every week and experience the quality of our service.

Feb 08, 24 • By Mr.

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MIDO 2024: the global eyewear event

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Mr. Shades offers you the best brands of sunglasses at truly incredible prices. All models guaranteed 100% original! Mr. Shades guarantees you complete assistance to satisfy your needs and offer you a quality service. For over 5 years present on ebay with 100% positive feedback.

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Mr. Shades offers you the best brands of sunglasses at truly incredible prices. All models guaranteed 100% original!

Mr. Shades guarantees you complete assistance to satisfy your needs and offer you a quality service. For over 5 years present on ebay with 100% positive feedback.

Whatsapp: (+39)392 0818818
Email: info@mrshadeshop.com