Police: a style outside the box

Police sunglasses were born in 1983 in Italy, thanks to the foresight of the De Rigo group. The goal was to create a brand that represented a modern and cosmopolitan vision, inspired by the urban style of large cities such as New York and Los Angeles.

• The name Police : Chosen to evoke the imagery of American law enforcement, characterised by an aura of authority and allure.
• The first model : Police started with simple, yet instantly recognizable models, combining high-quality materials with bold, innovative designs.

In just a few years, Police established itself as a lifestyle brand, embracing a rebellious and nonconformist identity.

The 90s: The Marketing and Celebrity Boom

In the 90s, Police stood out for an innovative marketing strategy, which helped consolidate its image as a young and trendy brand.

• Iconic testimonials: Celebrities such as Bruce Willis , George Clooney and, in the sports field, David Beckham and Lewis Hamilton , have been the faces of advertising campaigns that have made Police synonymous with style and elegance.
• Global Expansion: The brand quickly spread across international markets, becoming a go-to for those looking for trendy sunglasses.

During this period, Police has introduced advanced technologies in its lenses, ensuring 100% UV protection and uncompromising comfort.

The 2000s: Innovation and Diversification

As the millennium began, Police continued to innovate, exploring new materials and styles. The brand's approach evolved to meet the tastes of an increasingly diverse customer base.

• Cutting-edge materials: The use of high-quality titanium, stainless steel and acetates has made the glasses more durable and lightweight.
• Unique Collections: Police has launched limited collections and collaborations with world-famous designers, focusing on unique details and customizable styles.

Police sunglasses are no longer just an accessory, but a symbol of personality . The brand continues to represent a bold identity, with a design that marries tradition and innovation. The history of Police sunglasses is a tale of style, innovation and unconventional spirit. From its debut in the 80s to today, the brand has continually reinvented itself, remaining a point of reference for those seeking unique and quality accessories . Whether you are a fashion lover or a design enthusiast, Police offers something special for everyone.

To discover the latest collections and take advantage of the most exclusive offers, browse this site. You will find a wide selection of Police sunglasses for every style and personality. Don't miss the opportunity to find the perfect model for you, always at an unbeatable price.