The Origins of Carrera Eyewear
•Posted on December 05 2024
A Story of Vision and Innovation
The name Carrera comes from the legendary Carrera Panamericana , a long-distance car race that took place in Mexico in the 1950s. Conceived in 1956 by Wilhelm Anger, the brand's founder, the name embodies a passion for speed, risk and excellence. From the beginning, Carrera has wanted to be a brand for those who live boldly and seek the best, both in sports and in personal style. Thanks to its ability to innovate, while always keeping quality as its top priority , Carrera offers products that meet the needs of a dynamic and style-conscious public. Celebrities who have worn the brand's sunglasses over the years include athletes such as Gilles Villeneuve, Niki Lauda and Gerhard Berger, music stars such as Lady Gaga, Rihanna and Justin Timberlake, and Hollywood stars such as Brad Pitt, Leonardo Di Caprio, Al Pacino (in "Scarface") and Sylvester Stallone (in "Cobra").
Glasses for Sports and Beyond
Carrera began as a sports eyewear brand, offering products specifically for athletes and extreme sports enthusiasts. The first Carrera eyewear was designed to meet the demands of high performance , combining comfort with durability. Over the years, the brand has provided eyewear for cyclists, skiers and pilots, earning a solid reputation for reliability and quality. One of Carrera's major innovations was the introduction of the Optyl material, a lightweight and durable thermoset plastic that offers exceptional comfort and greater durability. This development revolutionized the eyewear industry, allowing for greater creativity in design and an improved fit.
Distinctive Design
Carrera eyewear is recognizable for its bold details and clean lines . Iconic models such as the Carrera Champion and Carrera 1000 have redefined sunglasses style, combining vintage elements with a modern twist. Double-bar bridges, oversized lenses and innovative use of color have become signature styles of the brand.
Carrera is part of the Safilo Group , an Italian eyewear giant known for its manufacturing excellence. This partnership has allowed Carrera to expand its influence globally, while maintaining its sporty and stylistic identity.
Carrera represents a perfect combination of quality, innovation and timeless style . Whether you are looking for a pair of glasses for your sporting adventures or an accessory to complete your everyday look, Carrera offers a range of products designed to meet every need. Their commitment to excellence makes them a trusted choice for anyone who values design and functionality.