Lacoste: an icon of style and sportiness

Lacoste has been able to maintain a leading role in the world of fashion and sport for almost a century, constantly evolving to adapt to market changes and the expectations of its audience. The brand's success is based on its ability to blend style and functionality, a balance that is perfectly reflected in its range of sunglasses. With designs ranging from classic to contemporary, Lacoste sunglasses continue to be a must-have for those looking for an accessory that offers style, comfort and protection .

In 1933, tennis player René Lacoste, known for his tenacity on the court, founded the Lacoste brand, creating a symbol of sporting elegance that transcends the boundaries of tennis. René, nicknamed "the Crocodile" for his resilience during matches , decided to adopt this animal as the logo of his brand, a distinctive sign that would soon become iconic.

From tennis, the Lacoste brand has expanded its commitment to the world of sport by sponsoring major events and prominent athletes. Among tennis players, Lacoste has dressed legends such as Rod Laver and current stars of the circuit. In golf, Lacoste has followed a similar trajectory, linking itself with world-famous players, such as José María Olazábal, and prestigious tournaments that reinforce its image of elegance and competitiveness.

Lacoste's expansion into sunglasses

Lacoste didn't limit itself to sportswear; the brand has extended its offering to perfumes, watches, bags and of course, sunglasses.

Lacoste sunglasses made their debut with an approach that reflected the brand's philosophy: combining style with functionality. Initially designed to be as practical as they were elegant, these accessories stood out for their lightness and resistance, ideal for athletes and for those who wanted to combine comfort and fashion.

Over the years, Lacoste has introduced numerous innovations in its sunglasses. The use of cutting-edge materials, such as polycarbonate and flexible composite materials , has made it possible to offer increasingly lighter and more resistant products. The designs also incorporated distinctive aesthetic elements, such as bright colors and unique shapes, always maintaining a connection to the brand's sporting origins.

Sustainable Initiatives and Social Responsibility

Lacoste has made serious commitments towards sustainability and social responsibility. An example is the "Save Our Species " initiative, in which the crocodile logo was replaced with images of species threatened with extinction . This campaign not only raised awareness of environmental issues, but also raised funds for the protection of these species, demonstrating Lacoste's commitment to operating in a responsible and environmentally conscious manner.

Looking to the future, Lacoste appears to be well positioned to continue its tradition of innovation and excellence. The brand's commitment to sustainability initiatives and its continuous exploration of new collaborations and technologies promise to further enrich its offering and strengthen its impact in the fashion and sports sectors.

With each new collection, Lacoste not only celebrates its legacy, but also sets the stage for its future, inviting its fans to "see life through a new lens."

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